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I have to admit, the name viral marketing is a distasteful word. If you called
yourself a viral marketing entrepreneur, people may will take a few steps
back. What does a virus have to do with viral marketing ? - Viral marketing
describes any strategy that encourages individuals to pass on a marketing
message to others, creating the potential for exponential growth in the
message's exposure and influence. Like viruses, such strategies take
advantage of rapid multiplication to explode the message to thousands, to
millions. Off the Internet, viral marketing has been referred to as word of viral
marketing.

Viral marketing and viral advertising refer to marketing techniques that use
pre-existing social networks to produce increases in brand awareness,
through self-replicating viral processes, analogous to the spread of
pathological and computer viruses. It can often be word of mouth delivered
and enhanced online; it can harness the network effect of the Internet and
can be very useful in reaching a large number of people rapidly.

Viral marketing sometimes refers to Internet-based stealth marketing
campaigns,including the use of blogs, seemingly amateur web sites, and
others that are designed to create word of mouth for a new product or
service. Often the goal of viral marketing campaigns is to generate media
coverage via offbeat stories worth many times more than the campaigning
company's advertising budget.

The following articles may help:

Create a Viral Marketing Video Buzz
How To Use Content For Viral Marketing
How To Turn Your Viral Marketing Campaign Into a Frenzy
Using Viral Marketing to Promote Your Affiliate Program
VIRAL MARKETING AND VIRAL ADVERTISING
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