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| Search engines are the first stop for most people trying to find marketing information, services, and products on the Internet. It is therefore essential that your website appears quickly in search engine marketing results. The Internet contains numerous search engines. Some search engines offer payment program of an annual fee for your marketing web pages to be included in their index. Every search engine on the Internet already has an automated program commonly called a "spider" that indexes all the web pages it finds on the Internet, and it does this for free. So whether you pay or not, your marketing web page will ultimately be indexed by all Internet search engines, as long as the spider can follow a link to your marketing page. The major issue is how quickly your marketing page is indexed by certain search engines. A search engine that offers a paid URL inclusion programs uses an extra spider that is programmed to index the particular pages on the Internet that have been paid for. The difference between the two spiders is speed. If you have paid for inclusion in a particular search engine, the additional search engine spider will usually index your marketing web page within days. The conjecture over these paid search engine URL inclusion programs, centers around the annual fee. The regular Internet spiders of these search engines would eventually get around to indexing your marketing web page anyway, so why is a renewal fee program necessary ? - The fee is necessary to KEEP your marketing pages in the Internet search engine's index. However, if you decide to use the search engine paid inclusion programs, you should be aware that at the end of the pay period, on some search engines, your marketing page will be removed from their Internet index for a period of time. There are both marketing advantages and disadvantages to each paid URL inclusion program. Advantages - Rapid search engine inclusion and rapid search engine re-indexing. A paid inclusion program means that your marketing pages will be indexed quickly and added to search engine results on the Internet in a very short time after you have paid the fee. The time difference between when the regular search engine spider will index your marketing web pages on the Internet and when the paid search engine spider post your site on the Internet could be only a matter of a month or two. The paid search engine spider usually indexes your marketing pages on the Internet in 48-72 hours. If you do not pay for URL search engine submission and you do not have any incoming links to your marketing pages, the regular spider will never locate them on the Internet and therefor you will not be found. Paid inclusion search engine spiders will go back to your marketing pages often, sometimes even daily. The advantage of this is that you can update your marketing pages constantly to improve ranking in which they appear in search engines. The paid URL search engine inclusion spider will show that result on the Internet in a matter of days. Disadvantages - The major con is the cost. How relevant the cost factor is will depend on your marketing company. Perhaps the more important disadvantage to be noted, is the limited reach of paid search engine URL inclusions programs. The largest search engines, MSN, Google and AOL which is powered by Google's search engines, do not offer paid search engine URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your marketing site on a daily basis. Google usually updates its Internet search engine index every month, and there is no way you can speed up this process. You will have to wait for the Google search engine spider to index your new marketing pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google's search engines updates their index that your pages will show up in Google's or AOL's search engine results. Yahoo does offer it. One way to figure out whether search engine paid URL inclusion is right for your marketing site is to consider the following factors. Find out if search engines have already indexed your marketing pages. The quickest way to find out, is to enter your complete URL address in the search engine. If your marketing pages appear on the Internet search when you enter your URL address in the search engine, using paid inclusion will not be beneficial. This is because your marketing pages have already been indexed and ranked by the regular search engine spider. If this is the case, your money would be better spent by updating your marketing pages to improve your ranking in search engine results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular search engine spider to revisit your pages. If your Internet marketing company sells an inexpensive product that requires a large volume of search engine traffic to your marketing site, paid search engine inclusion may not be the best marketing investment for you. On the other hand, if you have a marketing business that offers an expensive service or product and requires a certain quality of search engine traffic to your marketing site, a paid URL search engine inclusion is most likely an excellent investment. Another factor is whether or not your marketing pages are updated frequently. If the content changes on a daily or weekly basis, paid search inclusion will insure that your new marketing pages are indexed often and quickly on the Internet. Another marketing factor, sometimes a regular search engine spider will drop pages from its search engine, although these marketing pages usually reappear on the Internet in a few months. There are a number of reasons why this can happen, but by using paid URL search engine inclusion, you will avoid the possibility. Paid URL search engine inclusion guarantees that your marketing pages are indexed, & if they are inadvertently dropped from the Internet, the search engine will be on the lookout to locate your marketing pages immediately. As you can see, there are many marketing factors to consider when it comes to paid URL search engine inclusion. evaluate your Internet business needs & your marketing website to determine if paid URL search engine inclusion is a wise investment for your needs. |
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