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| Cheap vs Expensive This is the marketing comparative look on cheap & expensive advertising methods. The Expensive: Pop-ups - Not only is this an expensive marketing expense, but is also outright annoying. Most visitors like me and you close pop-up windows without even bothering to know what they're all about. This is an Internet marketing advertising method that you can do without. Fly ads are derivatives of pop-ups which are also equally irking to potential customers. Pod casts - Broadcast is to TV as pod cast is to Internet. It's one sophisticated Internet marketing advertising method that can somehow hamper your affiliate program budget. But if you're thinking results, pod casting is worth a second look for certain marketing needs. Paying search engines via Pay Per Click - When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Your actual position depends on how much you are willing to pay for each click. Fixed payment for the search engine allows just that. Expensive, yes and sometimes no. A unique keyword "phrase" may cost as little as 5 cents a click on large search engines but popular keywords go upwards to $1 per click. You may also find that some smaller search engines will have the same keyword for a fraction of the cost as the larger marketing programs because of less competition. The Cheap: Blogging - Go along the bandwagon and blog about your Internet website. This is a new Internet advertising method that is popular as of the moment. All you have to do is sign up for a free Blogging account, post Internet marketing articles pertaining to what you are selling, then post your Internet website address as your signature. You will get referrals, free marketing advertising and a back link ! - You don't even have any marketing expenses. You can do this as well for article sites and gain another back link. It takes a lot of time to do a bunch, but it is extremely effective at gaining page rank and higher search engines results. There is a program that I use that can be really helpful if you are serious about creating a large network of referrals, big increases in traffic to your Internet marketing program, and achieving positive search engine results. SubmitEaze is a directory and article submitter that can reduce your time by 99% and will give you maximum exposure with little or no manually work and time. Submit to smaller search engines - If you submit your URL free to smaller search engines and you have your meta tags properly adjusted for your keywords and you have high keyword density and content, you have a much larger chance of getting high rankings. Remember that the search engine giants can dwarf and overlook your site easily, so this Internet advertising method might just be the right one for you. As mentioned above, some smaller search engines offer pay per click and allow you to market and advertise high cost keywords at the fraction of the cost of larger search engine. ABC Search offers a free $100 credit. |
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